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Summary Global Marketing by Svend Hollensen, International Branding Exam Year 4 (2020/2021
- Summary • 67 pages • 2020
- Available in package deal
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- $10.61
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Extensive summary of the Global Marketing book by Svend Hollensen for the International Branding exam in year 4. 

Included chapters are (only relevant theory stated for the exam):
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chaper 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 14
Chapter 16
Chapter 17
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International Branding Exam Year 4 IC
- Package deal • 2 items • 2020
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- $17.32
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This bundle consists of two summaries of the two main books for the International Branding specialization course.
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summary global/international marketing
- Summary • 133 pages • 2022
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- $7.82
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complete summary of the book global marketing made for the subject international marketing at Fontys IB Eindhoven
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Summary Global Marketing, ISBN: 9781292251806 Managing internationalization (B-KUL-Y02780)
- Summary • 127 pages • 2020
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- $7.26
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Summary of the course managing internationalisation, the course was taught by the substitute teacher Zhang Haiyan. 

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Solutions for Global Marketing, 8th Edition Hollensen (All Chapters included)
- Exam (elaborations) • 192 pages • 2024
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- $39.49
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Complete Solutions Manual for Global Marketing, 8th Edition by Svend Hollensen ; ISBN13: 9781292251806....(Full Chapters included Chapter 1 to 19)...1 Global marketing in the firm 
2 Initiation of internationalization 
3 Internationalization theories 
4 Development of the firm’s international competitiveness 
5 Global marketing research 
6 The political and economic environment 
7 The sociocultural environment 
8 The international market selection process 
9 Some approaches to the choice of en...
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Class notes International Marketing MKTE401 Hollensen, ISBN: 9781292251806
- Class notes • 19 pages • 2023
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- $8.89
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This is my notes on International Marketing course. This is the Marketing perspective when you decide to enter a certain market - how you are going to be aware of the customer or consumer's insights and painpoints.
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Market Strategies
- Class notes • 18 pages • 2022
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- $9.12
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Global Marketing - Market Strategies 
 
Notes from Global Marketing - Hollensen